John Varvatos, fashion designer , launched his namesake brand in 2000 with a collection of tailored clothing, sportswear, footwear and accessories . The collection has evolved into an entire men’s lifestyle brand that also includes eyewear, bags, belts, limited edition watches and men’s fragrances. A grand story steeped in the rich tradition of old world craftsmanship and unbridled originality. Perfumery that knows no bounds, driven by freedom and creativity. Inspiration drawn from nature’s most precious materials.