In 1924, Lanvin Parfums moved to the 4 rond-point des Champs-Elysées. For the former milliner, it is obvious that perfume is an essential accessory in a woman’s toilet. The first success is American. The My Sin perfume formulated by Maria Zède established itself as soon as it was launched in 1925 in the United States. In France, it was in 1927 that a legendary fragrance was born: Arpège.