Mother’s Day is a unique time to communicate!
A real 360 digital plan was created by the team.
A Live Instagram with our trainer Anne-Sophie and a renowned influencer in Kenya (+100k followers) to highlight Givenchy brand.
Post activation (theme Mother’s Day) on the Instagram account of Lintons
We set up a consumer competition to highlight two major lines of the brand:
-Dare the Forbidden! (Participants must share a picture from their boldest side)
-Express your most Irresistible dance! (A short video of the participants with an original dance performance)
The 3 best participants will win an Irresistible or L’Interdit fragrance for #1 and a Givenchy gift for the two runner up.
The contest is a success and we will announce the winners next week.